Article Clipping, "Readers Keep The Daily Alert," The Minnesota Daily, November 14, 1939
Dublin Core
Title
Article Clipping, "Readers Keep The Daily Alert," The Minnesota Daily, November 14, 1939
Description
Image of an article clipping edited from a digitized version of the November 14, 1939 issue of The Minnesota Daily. The article text is as follows:
Now that the readers of The Daily have decided what the format of their newspaper is to be, we can not resist the temptation to say that our referendum was a good idea. This is evidenced both by the fact that the vote was the largest ever recorded in a campus referendum and by the fact that the voters expressed a desire for a change.
This desire for a change came as a distinct surprise to many of us, and we have learned a lesson. The gist of it is that smug complacency is a real danger to newspapers.
Prior to the referendum, The Daily staff was very nearly complacent in the belief that it was getting out the best newspaper it could. Now we know that there was and is room for improvement. In fact, in the future we will make it a policy to be more sensitive to our readers’ desires.
If, in the near future, you see new departures in The Daily, let us know what you think of them. But don’t accuse us of smug complacency. We’ve reformed!
Now that the readers of The Daily have decided what the format of their newspaper is to be, we can not resist the temptation to say that our referendum was a good idea. This is evidenced both by the fact that the vote was the largest ever recorded in a campus referendum and by the fact that the voters expressed a desire for a change.
This desire for a change came as a distinct surprise to many of us, and we have learned a lesson. The gist of it is that smug complacency is a real danger to newspapers.
Prior to the referendum, The Daily staff was very nearly complacent in the belief that it was getting out the best newspaper it could. Now we know that there was and is room for improvement. In fact, in the future we will make it a policy to be more sensitive to our readers’ desires.
If, in the near future, you see new departures in The Daily, let us know what you think of them. But don’t accuse us of smug complacency. We’ve reformed!
Creator
The Minnesota Daily Board of Editors
Source
Digital: The Minnesota Daily: November 14, 1939 (University Digital Conservancy)
Publisher
University of Minnesota Archives; The Minnesota Daily (MN Daily Media)
Date
November 14, 1939
Rights
Use of this resource is governed by U.S. and international copyright laws. Resource is property of the University of Minnesota. Please contact the University of Minnesota Archives for permission to publish. http://special.lib.umn.edu/uarchives
Format
Image
Language
English
Identifier
BTP_MNDaily_1939-11-14_ReadersKeepDailyAlertClipping.jpeg
Still Image Item Type Metadata
Original Format
Newspaper
Collection
Citation
The Minnesota Daily Board of Editors, “Article Clipping, "Readers Keep The Daily Alert," The Minnesota Daily, November 14, 1939,” Gallery, accessed November 8, 2026, https://gallerytemp.reclaim.hosting/items/show/6841.