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Alexander: The Inevitable Belt

In the summer of 1915, Purcell wrote a letter to Charles O. Alexander, an industrialist and director of sales at the Alexander Brothers Leather and Belting Company in Philadelphia. Purcell gradually assumed the duties of advertising manager there. During this time, he developed Charles Alexander's existing advertising campaigns, taking them to new levels of inventiveness. Examples from this collection include advertisements, brochures, calendars and company stationery for the Alexander Brothers Leather and Belting Company, its subsidiary the Charlotte Leather Belting Company, and its offshoot, the International Leather & Belting Corporation.